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Proper Identity Management on Online Platforms

The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want to hide some parts of your life online. How can you achieve this?

Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.

There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a solution to this. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.

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